Escape to the Coast – A roadtrip to Robe through the Limestone Coast can be viewed on YouTube and on the new ROBE, South Australia – Take me Back. Facebook page. Robe Tourism Association marketing sub-committee members Deb Mackey (left), Anne Legoe and Kristal Tonkin. Absent from photo Lisa Enright.
TAKE me Back to Robe – SA’s favourite seaside town is the bold new marketing campaign for the Robe Tourism Association.
The new brand was launched last week to coincide with the new “Escape to the Coast” – A road trip to Robe through the Limestone Coast produced by SA Tourism and its “through local eyes” film project.
The newly formed Robe Tourism Association marketing team of Deb Mackey, Anne Legoe, Lisa Enright and Kristal Tonkin – all volunteers – have worked with SATC to come up with their new brand which they hope will showcase Robe’s past, present and future.
“It was our vision in the first place (SA’s favourite seaside town),” said Mrs Mackey.
“(We) just didn’t know if we could own it.”
Once the sub-committee decided to run with the idea, the brainstorming began.
“SATC came to Robe and backed our new brand when we delivered it to the rest of the association,” said Mrs Mackey.
There was unanimous support and the team have been busy behind closed doors ever since – until now.
The new ROBE, South Australia. Take me Back. Facebook page went live last Monday and within three days had clocked up 1000 likes.
What’s even more incredible is that all the marketing initiatives have been free.
“The association had just reformed after a five year hiatus,” said Mrs Legoe.
“There was no budget for marketing, so we had to look at things differently.
“We asked the association to give us the mandate to go ahead and that we would show them what can be achieved on no funds.
“The Robe District Council must also be commended on the trust they have shown our little sub-committee.
“They understand what we are trying to achieve and have backed us all the way.”
The sub-committee has taken to social media in a big way to put Robe out there for a generation of people who are technology savvy.
YouTube clips, Facebook page and Instagram are just the first steps towards encouraging not only return visitors but new ones too.
Another milestone for the sub-committee was a post of the “Escape to the Coast” film clip on The Real SA Facebook page.
On Thursday the film was shared to all of their 50,000 followers with the message “Vineyards and beaches on the road trip down to Robe – the perfect seaside town on the Limestone Coast”.
For those not familiar with social media this is a huge feat for Robe and the sub-committee as it means even more exposure.
Robe has always been a popular tourist hub in the busy summer season, but what this clip and the new branding aim to do is encourage visitors to enjoy Robe outside of it’s peak season.
“We wanted to make it right, and we made a conscious decision not to rush it,” Mrs Legoe said.
“Things get rushed in Robe over summer, we wanted to create a reason for people to come back after the summer season.”
The sub-committee is also reaching out to its Limestone Coast neighbours.
“We are heading to Naracoorte later in the month to chat with their tourism association as well and hope to begin collaborations with other towns in our area”, Mrs Mackey said.
“We are stronger as a collective than on our own”, added Mrs Legoe.
Now that the social media side is humming and the new brand has been released the ladies will go back behind closed doors and continue preparations for the next big unveiling.
“The next step is quite a statement”, said Mrs Mackey.
“This brand has captured the essence of Robe but more than that it is based on a sense of pride.
“If you take a look at the social sites wouldn’t you want to be Taken Back to Robe?”
To check out the new Facebook page visit www.facebook南京夜网/robesouthaustralia and join in the conversation or share your fond Robe memories and stories.
“Take me Back to Robe can mean a number of things,” said Ms Tonkin.
“It’s take me back to yesterday’s Robe, or it’s take me back to Robe 50 years ago.”
All photos, memories and stories can be sent to [email protected]南京夜网.au and if you are on Instagram add @robesouthaustralia.
This story Administrator ready to work first appeared on Nanjing Night Net.